A Graph Worth a Lot WSJ

Source: College Costs Continue to Edge Higher – WSJ

I commented.

It’s important to understand that colleges, not only use discriminatory pricing (“discriminatory” in its economic sense), but advertise a high tuition for branding purposes. Here is what that high price says to the “customer” (once quaintly called the “student”).

You, the customer, are going to a great college; just look at the cost,

But, we, a great college, want the special you  so much that we are giving you money to come here.

What more could a customer want? A valuable item with a discount just for you.

Why does this work so smoothly? What business wouldn’t want young hopeful, still uneducated in the ways of the world, customers?

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