From “Student Consumerism” to “Student Markism”

Clark Kerr famously noted a “…shift from academic merit to student consumerism…”.

Since Kerr’s observation (1980) we have shifted from “students” as “consumers” to “students” as easy “marks”, as in a “mark” in a con game. (There are many reasons why so many of them are “easy marks”, but, see David Riesman’s view here.)

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